Personalization Services for Your Website

Personalized Web Content: A good personalization strategy lets you customize each customer or clients’ web experience, resulting in happier visitors and more revenue for you. Our proprietary personalization solutions make this as easy as flipping a switch!

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PERSONALIZED WEBSITE CONTENT Pricing

FEATURES	1 PERSONALIZED WEBSITE FEATURE	INITIAL HOMEPAGE CREATIVE	INITIAL WEBSITE CREATIVE	INITIAL & ONGOING CREATIVE + REPORTING
Real-time Personalization		✓	✓	✓
Behavioral Personalization	✓	✓	✓	✓
Firmographic Personalization	✓	✓	✓	✓
Web Visitor Industry	✓	✓	✓	✓
Web Visitor Company Size		✓	✓	✓
Web Visitor Company Revenue		✓	✓	✓
Web Visitor Location	✓	✓	✓	✓
Creative
Masthead designs (or home page content blocks)	1	3	5	5
Inner page or sitewide content blocks			3	3
Each additional masthead or content block		$450	$450	$450
Personalization website integration		✓	✓	✓
Personalization reporting development	✓	✓	✓	✓
Quarterly testing				✓
Quarterly creative additions				1
Quarterly reporting				✓
200+ SMEs behind campaign driving results	✓	✓	✓	✓
Initial investment:	$400	$1,500	$2,400	$2,400
Quarterly investment:				$750
Need more information? Call Us: +91 9871 192 979	GET STARTED →	GET A QUOTE →	GET STARTED →	GET STARTED →

FEATURES	1 Personalized Website Feature	3 Personalized Website Features	5 Personalized Website Features	5+ Personalized Website Features
Real-time Personalization		✓	✓	✓
Behavioral Personalization	✓	✓	✓	✓
Firmographic Personalization	✓	✓	✓	✓
Web Visitor Industry	✓	✓	✓	✓
Web Visitor Company Size		✓	✓	✓
Web Visitor Company Revenue		✓	✓	✓
Web Visitor Location	✓	✓	✓	✓
Creative
Masthead designs (or home page content blocks)	1	3	5	5+
Monthly Creative CRO Analysis	✓	✓	✓	✓
Monthly Reporting	✓	✓	✓	✓
Personalization website integration		✓	✓	✓
Personalization reporting development	✓	✓	✓	✓
Monthly A/B testing				✓
Quarterly creative tweaks			1	2+
Monthly content tweaks				✓
200+ SMEs behind campaign driving results	✓	✓	✓	✓
Initial investment:	$500	$1,000	$1,250	Custom
Monthly investment:	$250	$700	$1,000	Custom
Need more information? Call Us: +91 9871 192 979	GET STARTED →	GET A QUOTE →	GET STARTED →	GET STARTED →

IMA-MarketingCloud Personalization and Personalized Content

All of your customers are different, and a one-size-fits-all marketing strategy won’t be able to engage all of them.

With IMA-MarketingCloud’s personalization features, you can:

• Provide each site visitor with content tailored to their previous on-site actions.
• Customize offers based on demographic and firmographic data.
• Analyze visitor behavior in real time and respond with appropriate calls to action.
• Always get the right message to the right person at the right time.

Learn more about how our web personalization services and IMA-MarketingCloud can help your company deliver a better online experience (and earn more online leads and sales) by contacting us online today!

Prefer to chat over the phone? Give us a call at: 9871192979

Marketing Director

COMPUTER REPAIR SERVICE PROVIDER

Ima Appweb really gives expert advice and personalized service. I have learned so much from them, and they make me look great by providing solutions to our business that I didn’t even know they can offer!

What is IMA-MarketingCloud?

IMA-MarketingCloud is a set of website tools developed by Ima Appweb. These tools are available to all Ima Appweb customers at no additional charge.

How does IMA-MarketingCloud personalization work?

IMA-MarketingCloud can collect data on each site visitor’s demographics, referring site, and previous on-site behavior. It can also track actions in real time, then respond with content that is tailored to be as relevant as possible.

Unlike most personalization services, IMA-MarketingCloud also allows you to customize your site content based on firmographic data. This means that you can automatically provide the most relevant products and packages to a visitor based on their company’s size, revenue, and location.

SOME OF OUR CLIENT SUCCESSES

What can you personalize with IMA-MarketingCloud?

With all of the information available to you, the opportunities for personalization are virtually endless. In order to boost your site’s engagement and conversions, we recommend customizing the following elements:

GREETINGS

By giving your visitors a personalized experience from the second they arrive on your site, you can immediately start helping them find the information they need. Greet first-time visitors with an overview of your site, and returning visitors with links to the products they previously viewed.

CALLS TO ACTION

Different calls to action are necessary at different stages in the buying process. First-time visitors might be scared off by overt, “Buy now!” messages, while potential customers who have been considering your products for a while probably won’t be motivated to click on a, “Learn more” button.

With timely calls to action, you can speak to visitors based on how long they’ve been familiar with your site, what actions they’ve previously taken, and real time behavior. These targeted messages are much more compelling than generic statements meant to appeal to all visitors.

SPECIAL OFFERS

All customers like receiving incentives, but not all customers like the same incentives. By offering customized coupons, discounts, and pricing packages, you can increase the chances that each visitor sees a promotion that is appealing to them.

SUGGESTED CONTENT

After reading all of the content on any given page, your site visitors have two options — go to another page, or leave your site entirely. If you don’t provide them with an easy way to get to relevant articles, product pages, or further steps, they’re likely to do the latter.

With IMA-MarketingCloud, you can use a combination of data points to ensure that each visitor is shown targeted, relevant content. This will increase the time they spend on your site, as well as their chances of eventually becoming a customer.

We’ve driven over 6,271,747 leads for clients. Discover how we can help your business grow

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