Marketing technology stack: platforms, tools, and tracking systems we deploy to acquire and retain customers.
A production inventory of our advertising platforms, server-side tracking pipelines, analytics clusters, search crawlers, and lifecycle automation engines.
Engineering Pillars of Our Marketing Stack
How our data collection, ad bidding, and CRM sync mechanisms run in production environments.
Server-Side Signal Defense
Client-side pixels lose 20-30% of conversion data to ad blockers and browser privacy policies. We route events through dedicated Cloud Run server GTM containers and Meta CAPI to recover lost conversion data.
Search Intent & Crawl Hygiene
We combine deep technical crawls via Screaming Frog with continuous index health monitoring in Google Search Console to guarantee clean canonical hierarchies and 100% valid schema markup.
Sub-60s Inbound Webhook Pipelines
When prospects submit inquiries on our Next.js landing pages, our proprietary asIma™ serverless webhook pipeline routes validated data to WhatsApp, telephony dialers, and CRM platforms in under 60 seconds.
Production Marketing Stack
Filter by discipline or search any specific platform, protocol, ad network, or analytics tool.
Google Tag Manager (Server-Side & Web GTM)
Tracking, CDPs & AttributionFirst-party server container deployment on Cloud Run or AWS, proxying ad beacons and reducing client browser script overhead.
Preserving conversion signals against ad blockers, issuing first-party cookies, and securing customer PII before vendor transmission.
Meta Conversions API (CAPI)
Tracking, CDPs & AttributionDirect server-to-server integration sending purchase and lead events directly from backend servers to Meta ad conversion endpoints.
Maximizing Event Match Quality scores (EMQ 8.5+) and improving ad auction delivery efficiency without browser pixel drops.
Google Analytics 4 (GA4 & BigQuery Export)
Tracking, CDPs & AttributionEnterprise event streaming with daily raw un-sampled exports directly into Google BigQuery for permanent data retention.
Multi-channel funnel drop-off analysis, user lifetime pathing, and cross-device session reconciliation.
Segment CDP (Twilio Segment)
Tracking, CDPs & AttributionCentral customer event routing infrastructure collecting behavioral data once and distributing it to analytics, advertising, and CRM tools.
Unified customer profile maintenance, cross-channel event standardization, and zero-redundancy data pipelines.
PostHog (Product Analytics & Session Replay)
Tracking, CDPs & AttributionProduct analytics suite with real-time session replay, feature flags, conversion funnels, and custom SQL querying.
Diagnosing friction points in onboarding flows, user click path analysis, and feature adoption measurement.
Microsoft Clarity
Tracking, CDPs & AttributionBehavioral tracking tool capturing click heatmaps, scroll depth distributions, and rage-click friction alerts.
Rapid UX audit verification on commercial landing pages and mobile viewports with zero data throttling.
Triple Whale & Northbeam
Tracking, CDPs & AttributionFirst-party pixel attribution platforms specialized for direct-to-consumer Shopify stores with blended ROAS modeling.
Solving multi-touch ad credit allocation across Meta, Google, and TikTok to guide ad spend budget reallocation.
Google Ads (Search, PMax & Shopping)
Paid Search & Performance MediaPaid search marketing capturing high-intent commercial buyers at the exact moment of search, backed by target CPA and target ROAS bidding.
High-intent B2B and e-commerce customer acquisition, brand defense campaigns, and localized geographic ad scheduling.
Meta Ads Manager (Facebook & Instagram)
Paid Search & Performance MediaAlgorithmic audience targeting across Facebook and Instagram feeds, reels, and stories with dynamic creative testing.
Brand discovery, lookalike audience acquisition, and high-frequency dynamic catalog retargeting for retail and hospitality.
LinkedIn Campaign Manager
Paid Search & Performance MediaProfessional network advertising targeting prospects by job title, company size, industry vertical, and verified corporate email.
Account-Based Marketing (ABM) campaigns, enterprise software demo signups, and C-level executive reach.
Amazon Advertising (Sponsored Products)
Paid Search & Performance MediaBottom-of-funnel retail marketplace advertising targeting shopper search queries on Amazon product detail and search pages.
Defending marketplace buy-box share, scaling product sales velocity, and capturing competitor product search traffic.
X Ads (Twitter Performance Campaigns)
Paid Search & Performance MediaPromoted posts and keyword-targeted ads reaching industry communities, tech leaders, and news consumers in real time.
Event announcements, developer marketing, product launch moments, and breaking industry PR campaigns.
Reddit Ads
Paid Search & Performance MediaContextual native ads embedded inside hyper-specific community subreddits discussing specialized technical or consumer niches.
Engaging passionate enthusiast communities with transparent copy, software testing offers, and niche B2B services.
Google Search Console
Search Intelligence & CrawlersDirect Google search performance interface reporting impression counts, average position, click rates, and indexing errors.
Identifying decaying rankings, diagnosing mobile usability issues, monitoring XML sitemaps, and fixing 404 crawl errors.
Ahrefs
Search Intelligence & CrawlersWeb crawler indexing billions of backlinks, keyword search volumes, and competitor organic search traffic profiles.
Domain authority audits, identifying keyword content gaps, monitoring lost backlinks, and evaluating competitor rankings.
SEMrush
Search Intelligence & CrawlersCompetitive intelligence database tracking historic Google Ads copy, organic search rankings, and search volume seasonality.
Uncovering competitor ad copy angles, tracking daily position changes across 500+ keywords, and finding high-intent search terms.
Screaming Frog SEO Spider
Search Intelligence & CrawlersDesktop website crawler analyzing canonical links, broken redirects, missing meta data, and duplicate content at scale.
Large-scale e-commerce audits, automated crawl regression tests, and verification of hreflang tags on international sites.
Google Looker Studio (Search Dashboards)
Search Intelligence & CrawlersCloud reporting dashboard connecting Google Analytics, Google Ads, Search Console, and CRM data into unified executive views.
Real-time client reporting dashboards, cross-channel blended metrics, and automated weekly stakeholder email summaries.
Rank Math & Yoast SEO
Search Intelligence & CrawlersOn-page schema builders generating validated JSON-LD for Articles, FAQs, Products, Local Business, and Organizations.
Securing Google rich snippets, stars, FAQ accordions, and breadcrumbs directly within search results pages.
HubSpot Marketing Hub
Lifecycle, CRM & AutomationEnterprise CRM and marketing automation engine coordinating lead scoring, progressive profiling, and sales rep handoffs.
Qualifying high-value enterprise leads, triggering sales tasks, and logging multi-touch interactions across the buyer journey.
Klaviyo
Lifecycle, CRM & AutomationEvent-driven marketing automation platform built specifically for e-commerce, linking purchase history to personalized SMS & email.
Deploying automated checkout abandonment flows, post-purchase cross-sell sequences, and VIP loyalty segmentation.
ActiveCampaign
Lifecycle, CRM & AutomationAdvanced conditional automation builder routing subscribers through custom paths based on website activity and email clicks.
Complex educational lead nurture sequences, webinar attendance journeys, and consultation booking reminders.
Mailchimp
Lifecycle, CRM & AutomationEstablished email delivery platform for branded editorial campaigns, subscriber list management, and RSS-to-email feeds.
Weekly corporate newsletters, product update announcements, and subscriber engagement segmentation.
Brevo (Sendinblue)
Lifecycle, CRM & AutomationHigh-throughput SMTP and API email infrastructure delivering password resets, order confirmations, and one-time passcodes.
Mission-critical transactional email delivery with sub-5-second inbox arrival and dedicated IP warming.
asIma™ Pipeline Sync Engine
Lifecycle, CRM & AutomationProprietary serverless webhook broker connecting lead capture forms to WhatsApp Business API, CRM endpoints, and internal dialers.
Guaranteeing that sales reps receive instant customer notifications within 60 seconds of form submission with zero dropped leads.
Figma
Conversion Rate & ExperienceVector interface and ad design platform for designing pixel-accurate landing page layouts, banner sets, and responsive prototypes.
Rapid creative prototyping, ad variation batching, design tokens, and direct developer handoff specs.
Adobe Creative Suite (Photoshop & Illustrator)
Conversion Rate & ExperienceIndustry-standard creative production software for photo editing, vector illustrations, brand guidelines, and print collateral.
High-resolution campaign key visuals, product retouching, brand identity packages, and display ad graphics.
VWO (Visual Website Optimizer)
Conversion Rate & ExperienceEnterprise conversion experimentation platform running server-side and client-side split tests with Bayesian statistical validation.
Testing checkout flows, headline variations, CTA placements, and pricing tables to statistically improve conversion rates.
Unbounce & Next.js Custom Landing Pages
Conversion Rate & ExperienceDedicated high-conversion landing page environments built with dynamic text replacement (DTR) and lightning-fast edge load times.
Standalone PPC ad destination pages designed to maximize Google Ads quality scores and reduce cost per conversion.
Google BigQuery
Data Warehousing & ReportingPetabyte-scale SQL data warehouse collecting raw unaggregated marketing events, ad platform spend, and CRM records.
Running complex lifetime value queries, custom multi-touch attribution models, and longitudinal cohort retention curves.
Supermetrics & Fivetran
Data Warehousing & ReportingManaged data connectors extracting campaign spend, impressions, and clicks from 20+ ad networks into Google Sheets and BigQuery.
Eliminating manual CSV export routines and maintaining a centralized source of truth for all cross-channel ad expenditures.
Looker Studio Executive Dashboards
Data Warehousing & ReportingReal-time visualization dashboards combining revenue from the CRM with ad spend from Google, Meta, and LinkedIn into unified ROAS views.
Executive performance monitoring, stakeholder board decks, and daily spend pacing notifications.
Need an Audit of Your Marketing Stack and Tracking Integrity?
Consult directly with our marketing technology architects. We inspect your server GTM tags, ad conversion pixels, analytics pipelines, and CRM webhooks to eliminate data discrepancies.